Last night’s CNBC original documentary “Business Model: Inside the Sports Illustrated Swimsuit Issue” performed poorly in the ratings.
The 9pmET premiere drew just 100K viewers in the A25-54 demo. The re-air at 10pmET drew 70K. “Disappointing,” an insider tells us. In Total Viewers the show drew 310K at 9pm and 147K at 10pm.
In contrast, CNBC’s oft-aired “Marijuana Inc.” doc scored nearly 7 times the younger viewers (696K) when it premiered last January.
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“Swimsuit” will air again Friday night at 9pmET and Midnight, as well as on Monday (President’s Day) at 9amET and 8pmET.