Sept. #’s: Beck Beats Matthews In Demo

For the first time since his May launch, Glenn Beck is beating MSNBC’s Hardball with Chris Matthews in the coveted 25-54 demographic. HLN’s Beck averaged 149,000 demo viewers in September, up from 112,000 in August and 99,000 in July. MSNBC’s Matthews averaged 132,000 demo viewers in September, down from 141,000 in August and 125,000 in July. (Click on the chart to view it full-size.)

Beck is also growing among total viewers — he averaged 161,000 in May, 141,000 in June, 183,000 in July, 237,000 in August, and 321,000 in September. He’s gaining on Matthews, who averaged 351,000 at 7pm in September…