Schwartz Is Losing The Couric PR War

“We’re proud of the newscast. We’re right on track. We’re the only ones up in ratings over the past year. The other guys are down.”

Those are Gil Schwartz‘s comments about Katie Couric‘s CBS Evening News, in today’s NY Post.

But amid a slate of negative news stories about Couric’s third place performance, Jossip writes:

“Nobody can quite figure out how Gil has managed to bungle Katie Couric’s rep so badly. While the numbers may do the talking, Schwartz should be doing the spinning — and NBC’s Jeff Zucker has given him the perfect platform. The GE-mandated 700 job cuts at NBC Universal is, one would think, the perfect platform to cast the network TV spotlight entirely on the Peacock’s problems. But Gil hasn’t managed to do much of that, evidenced by the continued hounding of Couric.”

The site adds: “We hear Katie herself is fuming over Schwartz’s inabilities to put the spin in her favor.” More…