Saturday Today Beats Weekday GMA

By Brian 

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Last weekend’s broadcast of “Saturday Today” beat Good Morning America’s weekday average. NBC’s New Years Eve edition of Saturday Today delivered 4,462,000 viewers, a 3.5/14 in homes, and a 1.6 in the 25-54 demo. For the holiday week of Dec. 26 to 30, GMA averaged 4,274,000 viewers, a 3.4/13 in homes and a 1.5 in the 25-54 demo.

> Also: In Q4, Saturday Today beat Saturday GMA by 1.6 million viewers and the CBS Saturday Early Show by 2.3 million…

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