Saturday Morning Network News Shows Growth

By Chris Ariens 

While we’ve been telling you about the growth of the network evening newscasts in 2009, there’s also news on the Saturday morning front.

Once home to cartoons, the big three networks each produce one to two hours of morning news on Saturday. Weekend Today has been around the longest, since 1992; CBS has had a Saturday morning show since 1997 (first called CBS Saturday morning, now matching the weekday’s The Early Show). NBC and CBS produce two hours in the morning. Good Morning America Saturday, which premiered in 2004, is a one-hour broadcast.

Last Saturday (Feb. 7) the three network news shows were up an average of 7.7% in Total Viewers and up 14% in younger viewers when compared to last year.

Show Network A25-54 Rating Yr-to-Yr Change Total Viewers Yr-to-Yr Change
Today NBC 1.5 +15% 4,316,000 +6%
GMA ABC 1.1 +10% 3,036,000 +10%
Early Show CBS 0.7 +17% 1,995,000 +7%