Sales Prime Wins For MSNBC

By Chris Ariens 

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Through Sunday, MSNBC has beaten CNN 24 of the past 42 days in Sales Prime. This document shows the days and the wins.

A reminder about sales prime which runs from 7pmET-2amET. This is a different Nielsen measurement than Prime which is from 8pmET-11pmET. MSNBC benefits from sales prime for a variety of reasons including, on many days, because of the doc block from 10pm-Midnight (M-Th) and the west coast prime time airing of Countdown with Keith Olbermann which is on at MidnightET. An insider tells me those 7 hours are what is sold and are “make or break for a network.”