So easy a Redskin can do it? We’ll soon see, as Geico is unveiling a new advertising campaign featuring Washington Redskins linebacker Brian Orakpo, Sports Business Daily reports. The first of three national television spots will air tomorrow night on ESPN during the Redskins-Ravens preseason game, and will feature Orakpo alongside the Geico caveman.
“We look on him as a bonafide star in the league,” said Bill Brower, Geico director of advertising.
The three spots will together tell a story, though Brower did not release exact details.
“The spots are very funny and you will see Orakpo and the Caveman have a unique relationship, is what I would call it,” he said.
CAA Football marketing agent Howard Skall, who represents Orakpo, said two of the spots play off Orakpo’s last name, which is pronounced “Orakpo,” in case you were wondering.