Ratings: 25-54 Demo Trends, Part Two

By Brian 

Here’s another way to look at the 25-54 demographic trends: The two PDF charts below show the last six months of demo ratings for Monday through Sunday, seven days a week, rather than only weekdays. The numbers demonstrate how CNN is “closing the gap” with FNC — but that’s because FNC’s ratings have declined, not because CNN’s numbers are rocketing skyward. Of course, it’s important to note that ratings for all the cable nets have declined compared to the November 2004 election.

> Total day, 25-54 demographic

> Primetime, 25-54 demographic