Q3 Cable: Year-to-Year Growth At MSNBC

By Chris Ariens 

Editor’s note: the third quarter ratings releases are starting to come in from the networks. I’ll be posting several items this afternoon.

Third place cable news network MSNBC is up 53% in total viewers in primetime (M-F) and up 49% in the A25-54 demo during the same period a year ago. The network’s primetime show Countdown With Keith Olbermann has shown the strongest growth: up 73% in total viewers and up 56% in A25-54, it remains the #2 show at 8pmET.

For the total day, MSNBC averaged 321,000 total viewers, up 22% over the same period last year. According to MSNBC’s press release, CNN was down 9% (1,157,000 v. 1,179,000) and Fox News Channel was down 10% (1,468,000 v. 1,638,000). CNN still has more than three times MSNBC’s viewers, while FNC has more than four times the viewers.

Click continued to read the release…


MSNBC COMPLETES THIRD QUARTER WITH STRONG GROWTH WHILE OTHER CABLE NEWS NETWORKS LOSE VIEWERS

Network Is Up An Extraordinary +53% In Primetime In Total Viewers And +49% In The Adult Demographic (25-54) Over A Year Ago (M-F)

“Countdown With Keith Olbermann” Remains Number Two At 8 p.m., Up +73% In Total Viewers And +56% In The Key Adult Demographic (25-54)

SECAUCUS, NJ – October 2, 2007 – MSNBC completed yet another quarter with spectacular ratings increases. While the other cable news networks lost viewers, MSNBC maintained its position as the fastest growing cable news channel for the fourth consecutive quarter. In 3Q07 total day, MSNBC was up +22% in total viewers over third quarter 2006 (321,000 v. 264,000) and up +15% in the key adult 25-54 demographic (135,000 v. 117,000), according to Nielsen Media Research data. In total viewers, CNN was down -9% (501,000 v. 549,000) and Fox News Channel was down -10% (805,000 v. 896,000).

In primetime (M-F 8:00-11:00 p.m., ET), MSNBC was up a substantial +53% in total viewers (571,000 v. 373,000) and +49% in the adult demo (227,000 v. 152,000), while CNN was down –6% (901,000 v. 960,000), and Fox News Channel was also down -6% in total viewers (1,601,000 v. 1,711,000).

At 7:00 p.m. “Hardball with Chris Matthews” was up a strong +18% in total viewers (414,000 v. 350,000) and +7% in the adult demo (141,000 v. 132,000). In total viewers, CNN was down –4% and Fox News declined -3% at 7:00 p.m.

“Countdown with Keith Olbermann” (8:00 – 9:00 p.m. ET) continues its amazing growth surge, up +73% in total viewers (744,000 v. 429,000) and +56% in the adult demo (266,000 v. 170,000) while CNN dropped –11% in total viewers (649,000 v. 728,000) and Fox News Channel was basically flat +1% in total viewers (2,102,000 v. 2,073,000). “Countdown” maintained its position in second place at 8:00 p.m, with a 15% advantage in total viewers over CNN.

At 9:00 p.m. (ET), where the network telecasts “Live with Dan Abrams” Monday through Thursday and documentary programming on Friday, the network also enjoyed significant growth, up +37% in total viewers (491,000 v. 358,000) and up +41% in the adult demo (192,000 v. 136,000). CNN was down -2% in total viewers (1,157,000 v. 1,179,000), and Fox News Channel was down -10% in total viewers (1,468,000 v. 1,638,000).

The network’s “doc block” (M-F 10:00 p.m. – midnight), also saw very strong growth, with a +46% increase in total viewers (474,000 v. 325,000) and a +51% increase in the adult demo (232,000 v. 154,000). CNN was down -8% in total viewers from 10 p.m. to midnight (743,000 v. 809,000) and Fox News Channel was down -12% in total viewers (1,110,000 v. 1,261,000).

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