The first quarter of 2007 was CNBC’s best since the first quarter of 2003 in Business Day. Between 5am and 7pm, the net averaged 98,000 viewers in the 25-54 demo, up 69 percent compared to Q1 2006. “CNBC’s year-to-year gains were greater than any other cable news network,” the net says.
Every show from 6am to 6pm had their best quarters in at least three years…
> Note: The net always points out that Nielsen doesn’t measure “the majority of CNBC’s highly educated, affluent audience since Nielsen doesn’t measure out-of-home viewing, where much of CNBC is watched…”
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