The marketing is in full swing for CNN’s new morning show “New Day.” This giant billboard went up at Sunset and Vine in Hollywood, not far from CNN’s LA bureau. And if you open up just about any magazine (assuming you still do that), you’ll see smiling anchors Chris Cuomo, Kate Bolduan and Michaela Pereira. There’s even a two-page spread in the just-launched magazine Beach, meant for the Hamptons crowd.
Senior EP Jim Murphy told us recently what the show is all about: “Lots of news, lots and lots of news,” Murphy said. “I think you will find that will be a super newsy morning program, we will also be unlike CNN in the past in that we will be looser, a bit more fun and hopefully a bit more interesting.”
The show debuts three weeks from today.