The Los Angeles Times looks at Ed Schultz’s quest to present himself as “the one true advocate of the working man.” MSNBC president Phil Griffin calls Schultz “a guy who understands how to connect with real people”:
Griffin hired Schultz after running into him at a White House news conference. In what Griffin calls a “tornado of a meeting,” Schultz pitched a show to Griffin, who had never thought of hiring the then-radio host.
Since Schultz went on the air in 2009, Griffin has twice moved the show to better time slots — first from 6 p.m. to 10 p.m., and then in October to 8 p.m., in prime time, the spot once anchored by MSNBC star Keith Olbermann.
Advertisement“Right now, Ed will succeed because he’s in the bull’s eye of so many issues,” he said.