Olbermann’s November

By Chris Ariens 

With a few days left in the Nielsen ratings month of November, Countdown with Keith Olbermann is trending down in one measurement.

From Oct. 29 to Nov. 16, vs. the same time period last year, Countdown is down 6% in the A25-54 demo (live +SD). If this continues, it will be the first time since September 2006 that Olbermann has not seen monthly growth in the all-important demo. As for total viewers, Olbermann is up 13% for the month when compared to the same time period last year.

It should be noted November 2006 included election night, during which MSNBC drew 23% of the A25-54 cable crowd from 7pmET-2amET. If the night is excluded (Countdown having been preempted) the show is flat in the demo year-to-year.

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