October 2015 Ratings: MSNBC Up Double Digits

By Chris Ariens Comment

MSNBC saw across-the-board ratings gains for the month of October, vs. October 2014.

The network was up +26 percent in total day viewing and up +26% in prime time, among total viewers. The A25-54 demo growth was smaller: +4 percent for total day and +6 percent in prime time. MSNBC finished 3rd among total viewers and 4th in the demo, behind HLN, for total day viewing.

The ratings for October, 2015 (Nielsen Live + Same Day data):

  • Prime time (Mon-Sun): 631,000 total viewers / 129,000 A25-54
  • Total Day (Mon-Sun): 388,000 total viewers / 87,000 A25-54

A news cycle that was heavy in politics certainly helped give MSNBC a boost. (It’s also the only big 3 news network not to host a primary debate.) Still, marquee shows were up double digits in viewers, including Morning Joe (+36 percent), Hardball with Chris Matthews (+16 percent), All In with Chris Hayes (+32 percent), The Rachel Maddow Show (+31 percent) and The Last Word with Lawrence O’Donnell (+33 percent).

Dayside programming, with a mix of Brian Williams anchoring live breaking news coverage and shows hosted by José Díaz-Balart, Tamron Hall, Andrea Mitchell, Thomas Roberts, and Kate Snow, all put up double digit growth in viewers.

More in MSNBC’s release:

“THE RACHEL MADDOW SHOW” TOPS CNN IN A25-54 DEMO AND TOTAL VIEWERS FOR THE MONTH

“Morning Joe” Tops CNN in Total Viewers, Ties in A25-54 Demo

MSNBC Continues to Gain Momentum in A25-54 Demo and Total Viewers

NEW YORK – October 27, 2015 – “The Rachel Maddow Show” tops CNN for regularly scheduled shows in total viewers (953,000 vs. 547,000) and the A25-54 demo (171,000 vs. 159,000) for the month of October 2015. “Morning Joe” also tops CNN in total viewers for eight consecutive months (463,000 vs. 351,000) and ties in the A25-54 demo for the past two months. Additionally, “Hardball with Chris Matthews” and “The Last Word with Lawrence O’Donnell” are all ahead of CNN in total viewers for October 2015.

MSNBC continues to gain momentum in the ratings over last year. MSNBC is up in the key A25-54 demo over October 2014 including “Morning Joe” (+16%), “Hardball with Chris Matthews” (+8%), “All In with Chris Hayes” (+28%), “The Rachel Maddow Show” (+31%), and “The Last Word with Lawrence O’Donnell” (25%). For M-F Prime 8-11pm, MSNBC is up (+29%) in the A25-54 demo over last year.
Since premiering in September 2015, “MTP Daily with Chuck Todd” has seen a (+14%) increase in the demo this month and “MSNBC Live” programming also saw double digit A25-54 growth over last month: “MSNBC Live with José Díaz-Balart” (+15%), highest since November 2014; “MSNBC Live with Tamron Hall” (+37%), highest since January 2015; “Andrea Mitchell Reports” (+13%), highest since November 2014; “MSNBC Live with Thomas Roberts” (+15%), highest since April 2014; “MSNBC Live with Kate Snow” (+28%), highest since November 2014.

Compared to October 2014, MSNBC is up double digits in total viewers for several programs including “Morning Joe” (+36%); “Hardball with Chris Matthews” (+16%), highest since February 2014; “All In with Chris Hayes” (+32%); “The Rachel Maddow Show” (+31%), highest since February 2014; “The Last Word with Lawrence O’Donnell” (33%).

In total viewers, “MSNBC Live” programming also saw double-digit growth in total viewers over October 2014: “MSNBC Live with José Díaz-Balart” (+23%), highest since October 2013; “MSNBC Live with Tamron Hall” (+40%), highest since October 2013; “Andrea Mitchell Reports” (+24%), highest since November 2013; “MSNBC Live with Thomas Roberts” (+55%), highest since October 2013; “MSNBC Live with Kate Snow” (+23%), highest since January 2014.

Over October 2014, on the weekends in the A25-54 demo, “Weekends with Alex Witt 7am” (+33%), “Up with Steve Kornacki” (+24%) and “Melissa Harris-Perry” (+33%) and in total viewers “Weekends with Alex Witt 7am” (+21%), “Up with Steve Kornacki” (+15%) and “Melissa Harris-Perry” (+33%).

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