This year’s November sweep again went to NBC’s Today show, winning in total viewers and the A25-54 demo.
For ABC’s Good Morning America, it was the smallest November sweep gap between the two shows in total viewers since 1995, and for A25-54 demo since 2005. GMA was flat in total viewers and up slightly (3%) in the demo from last year. Today declined minimally (2% in total viewers, 1% in demo).
• Total viewers:
NBC — 5,670,000 / ABC — 5,060,000 / CBS — 2,800,000
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• A25-54 demo:
NBC — 2,690,000 / ABC — 2,150,000 / CBS — 1,240,000
• Households:
NBC — 4.5/15 / ABC — 3.9/13 / CBS — 2.2/8