Saturday Today, which still does not have a permanent co-anchor alongside Lester Holt, was #1 in total viewers, households and the A25-54 demo. Good Morning America Saturday held strong in second, delivering the highest total viewers and demo viewers since its debut in September 2004.
On Sunday, CBS’ Sunday Morning (different than their Saturday edition of The Early Show) not only won the morning but enjoyed the largest margin of victory over the competition since 1994 in total viewers and households. It was also the largest margin in the A25-54 demo since 1995.
• Saturday:
Total viewers (in millions): NBC — 3.75 ABC — 2.73 CBS — 1.66
A25-54 demo (in millions) : NBC — 1.54 ABC — 1.13 CBS — .7
• Sunday:
Total viewers (in millions): CBS — 4.96 NBC — 3.37 ABC — 2.62
A25-54 demo (in millions): CBS — 1.85 NBC — 1.31 ABC — 1.1