November ’09 Ratings: MSNBC #2 in Prime

By kevin 

MSNBC’s opinion line-up is consistently besting CNN’s programming between 6pm-11pmET in the A25-54 demo, though it remains far behind #1 Fox News. In primetime, the network averaged 825K Total Viewers, topping CNN’s 741K, while Fox News tripled its nearest cable news competitor averaging 2.62M in November.

“Countdown with Keith Olbermann” averaged 1.07M Total Viewers at 8pmET, handily beating CNN and HLN. But in the demo, “Countdown” was third behind HLN’s Nancy Grace. For the second month in a row, the 10pmET replay of “Countdown” beat CNN’s “AC360” in the demo.

The 9pmET “Rachel Maddow Show” and the 7pmET “Hardball” also topped the CNN competition in their time slots.


Though their primetime is solid, MSNBC daytime trails all other channels. In the total day demo, MSNBC is fourth behind FNC, HLN and CNN.

Press release after the jump.

MSNBC Beats CNN in Primetime in November

Out-Rates CNN at 6, 7, 8, 9 and 10 PM Among A25-54

CNN in Fourth Place for the 2nd Consecutive Month in Primetime in A25-54

NEW YORK – Dec. 1, 2009 – MSNBC again out-rated CNN in primetime in November 2009, among both total viewers and the key Adults 25-54 demographic, according to data from Nielsen Media Research. MSNBC beat CNN soundly from 6-11 p.m. in November among Adults 25-54, and in total viewers at 7, 8 and 9 p.m. Following are MSNBC ratings highlights for November 2009:

· MSNBC again beat CNN in primetime in November (M-Su, 8-11 p.m. ET), ending the month 10 percent ahead in total viewers (823,000 vs. 741,000) and 17 percent ahead in Adults 25-54 (249,000 vs. 207,000). MSNBC also beat CNN in weekday primetime (M-F, 8-11 p.m. ET) in November, finishing 20 percent ahead of CNN among A25-54 (249,000 vs. 207,000), and 11 percent better in total viewers (823,000 vs. 741,000).

· “Countdown with Keith Olbermann” at 8 p.m. outrated CNN’s “Campbell Brown” by 66 percent in A25-54 (298,000 vs. 179,000) and 53 percent in total viewers (1,067,000 vs. 696,000) at 8 p.m. in November. “Countdown” finished the month 24 percent better than HLN’s “Nancy Grace” in total viewers (1,067,000 vs. 858,000) and virtually tied in A25-54 (298,000 vs. 299,000). Additionally, the repeat of “Countdown” at 10 p.m. beat “Anderson Cooper 360” for the second consecutive month in A25-54 (224,000 vs. 209,000).

· “The Rachel Maddow Show” at 9 p.m. once again outrated CNN’s “Larry King Live” among both A25-54 (251,000 vs. 231,000) and in total viewers (931,000 vs. 853,000). “The Rachel Maddow Show” also nearly doubled “Joy Behar” on HLN in total viewers (931,000 vs. 487,000), and was ahead by 58 percent in A25-54 (251,000 vs. 159,000).

· “Hardball with Chris Matthews” at 7 p.m. beat CNN by 11 percent in A25-54 (184,000 vs. 166,000) and by 6 percent in total viewers (672,000 vs. 637,000).

· “The Ed Show” at 6 p.m. averaged 155,000 A25-54, 8 percent ahead of CNN’s “Situation Room (143,000).

· MSNBC was #1 in weekend sales prime (Sat-Sun, 7 p.m.-2 a.m.), among Adults 25-54 (214,000) and among younger adults 18-34 (110,000).

Built on the worldwide resources of NBC News, MSNBC defines news for the next generation with world-class reporting and a full schedule of live news coverage, political analysis and award-winning documentary programming — 24 hours a day, seven days a week. MSNBC’s home on the Internet is delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft’s advanced technologies, the site presents compelling, diverse and visually-engaging stories on the consumer’s platform of choice.