Nov. 2013 Ratings: Chris Matthews is Tops for MSNBC

By Chris Ariens 

Like the other networks, MSNBC was down across the board compared to Nov. 2012, which saw the presidential election. In total day MSNBC was down -45% in viewers and down -52% in the demo. In primetime, the network lost half its viewership and more than half (-57%) in the demo.

The ratings for November, 2013 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 645,000 Total Viewers / 190,000 A25-54
  • Total Day (Mon-Sun): 401,000 Total Viewers / 124,000 A25-54

MSNBC was the No. 2 news network behind Fox News and ahead of CNN. The most-watched show on MSNBC in November, is also its most venerable. “Hardall with Chris Matthews” averaged 937,000 total viewers to No.2 “The Rachel Maddow Show’s” 914,000. Maddow is still MSNBC’s No. 1 show in the demo averaging 224,000 to Matthews’ 219,000.

MSNBC’s press release, after the jump…

MSNBC Ranks #2 in Key Total Day, Sales Day, Morning and Prime Demos for the Month

NEW YORK – November 26, 2013 – MSNBC dominated CNN in November ranking #2 in key dayparts including the morning, primetime and total day, according to data from Nielsen.

In total day (Monday-Sunday 6a-6a), MSNBC ranked #2 in both total viewers (401,000 vs. CNN’s 335,000) and A25-54 (124,000 vs. CNN’s 100,000).

In Sales day (Monday-Sunday 6a-2a), MSNBC beat CNN in both total viewers (431,000 vs. 373,000) and A25-54 (126,000 vs. 108,000).

In weekday primetime, MSNBC topped CNN among A25-54 (193,000 vs. CNN’s 141,000) and total viewers (752,000 vs. CNN’s 488,000).

Below are program highlights for November:

“Morning Joe” (weekdays 6-9 a.m.) ranked second for the month topping CNN’s “New Day” by 54% among A25-54 (128,000 vs. CNN’s 83,000) and by 68% among total viewers (425,000 vs. CNN’s 253,000). “New Day” had the program’s lowest monthly A25-54 delivery since the show debuted in June and the lowest demo delivery for the network since August 2012. “Way Too Early” at 5:30 a.m. also topped CNN ranking #2 for the month with 81,000 A25-54 and 243,000 total viewers.
At 5 p.m., “The Ed Show” topped CNN ranking #2 for the month among A25-54 (148,000 vs. CNN’s 102,000) and total viewers (688,000 vs. CNN’s 490,000).
“PoliticsNation” with Rev. Al Sharpton at 6 p.m. had a strong November topping CNN’s combo of “Situation Room” and “Crossfire” by 67% among A25-54 (179,000 vs. CNN’s 107,000) and 96% among total viewers (728,000 vs. 371,000).
At 7 p.m., “Hardball with Chris Matthews” ranked #2 topping CNN’s “Erin Burnett Outfront” by 103% among A25-54 (217,000 vs. CNN’s 107,000) and by 146% among total viewers (940,000 vs. CNN’s 382,000).
“All In” with Chris Hayes at 8:00p.m. ranked #2 for the third consecutive month, topping CNN’s “Anderson Cooper 360” in both A25-54 (180,000 vs. CNN’s 137,000) and total viewers (697,000 vs. CNN’s 505,000).
At 9 p.m., “The Rachel Maddow Show” beat CNN’s “Piers Morgan Live” by 96% among A25-54 (224,000 vs. CNN’s 114,000) and by 101% among total viewers (914,000 vs. CNN’s 454,000) for the month.
“The Last Word” with Lawrence O’Donnell at 10 p.m. (M-Th) ranked #2 topping CNN by 81% in A25-54 (187,000 vs. CNN’s 103,000) and by 105% among total viewers (739,000 vs. 361,000).
On Saturdays, “Weekends with Alex Witt” at 7 a.m. ranked #1 among the younger demo of A18-34.
On Sundays, “Up w/Steve Kornacki” (8-10 a.m.) and “Melissa Harris-Perry” (10 a.m.-noon) ranked #1 among the younger demo of A18-34.
MSNBC ranked #1 in weekend sales prime (Sa/Su 7p-2a) for the 7th consecutive month among A25-54.
MSNBC ranked #1 among African-American viewers in both A25-54 and total viewers in all key dayparts.
MSNBC ranked #1 among Hispanic viewers A25-54 in M-F primetime and M-Su primetime.