On Tuesday, the day before CNN vice president for morning programming Kim Bondy stepped down, American Morning averaged just 330,000 viewers, and only 92,000 in the 25-54 demographic. With 836,000 viewers and 340,000 in the demo, Fox & Friends had more demo viewers than AM had total viewers.
In March 2005, when Bondy became VP, American Morning averaged 551,000 viewers. That same month, Fox & Friends averaged 946,000. In February, AM’s ratings had declined to 416,000 viewers. (To be fair, F&F’s have dipped slightly, to 914,000.) Bondy’s memo said she asked for some time off “to deal with my post-Katrina life.”
But two anonymous tipsters have pointed to the ratings as another reason for a change at the top. With a 24 percent decline in twelve months, one has to wonder how longer she would have lasted, even without Katrina…
(Not) Waking Up To American Morning
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