New Newscasts For African Americans in the South

By Chris Ariens 

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There’s a new network news operation coming to television — at least if you live in the southern U.S., and a few select northern cities.

Soul of the South News, or SSN, is part of the Soul of the South network, created for and by African Americans in the South. Headquartered in Little Rock, the network is expected to be available in markets including Atlanta, Memphis and Orlando reaching 62% of African American households.

The network is planning 5 hours of news each day, including morning and evening newscasts.

In an interview with THR last Fall, Edwin Avent, Chairman of SSN Media Group says, “We believe we will appeal to a mature thinking Southern audience who not only want to be entertained but also informed and kept abreast of the latest happenings in business, politics and culture. We’ll provide programming for millions of African-Americans whose voices are largely unheard.”

Here’s a look at what SSN has planned:

> Update: As you can see, the video has been removed. On Monday 6/11, Newsblues reported the video, which was fronted by former Birmingham anchor Roy Hobbs, was removed by SSN. The network says Hobbs, who gave an interview to Richard Prince Friday, has not been hired by the network, but only fronted this promotional video.