Fox Business Network is celebrating its 10-year anniversary this week, and the network has much to tout in 2017.
With a heavy emphasis on the election and first year of the Trump administration, FBN has been the most-watched business news channel on weekdays for the last year (though it trails CNBC among viewers from the ad-friendly adults 25-54 demo). Fox Business also boasts 17 times more advertisers today than it did when it launched in 2007, and turned its first profit in 2011.
But Fox Business anchor, svp and managing editor Neil Cavuto told Adweek he believes the network truly took off in November 2015, with its broadcast of the Republican presidential debate.
“People who knew little about us had a chance to see us,” said Cavuto. “We were measured, focused and clear without one hint of drama.”
What has continued to make FBN stand out from its TV and digital competitors is “perspective,” he added.
“No one connects Wall Street with Main Street the way we do,” Cavuto explained. “All I know is far more of us pay taxes than own stock. We get both. We report both.”
An extensive story about Fox Business’s 10-year anniversary appeared in the Oct. 9, 2017, issue of Adweek magazine.