NCAA Title Game Delivers 13.3 Overnight Rating

By Marcus Vanderberg 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

The 2011 NCAA Men’s Basketball Championship game between Butler and Connecticut averaged a 13.3 overnight rating, down 17 percent from last year’s 16.0 for the Bulldogs vs. Duke.

Even thought the numbers were down from last year, Monday’s game was higher than three-out-of-the-last five NCAA Championship games, including North Carolina vs. Michigan State (11.9) in 2009.

The overall NCAA Tournament average in the metered markets was a 7.2 rating/15 share, up 9 percent from a 6.6/14 for CBS Sports’ 2010 coverage according to Nielsen. It was the best overall tournament average rating since 2005.

Advertisement
Advertisement