NBCU Retools Senior Sales Team, Adds Miller and Naylor as EVPs at NBC News

By Alex Weprin 

NBCUniversal is retooling the senior executive ranks in its sales organization. As part of the changes Mark Miller is joining the NBC News Group as executive VP of ad sales, while Peter Naylor is joining the group as executive VP of ad sales for NBC News digital. Both men, along with three other ad sales executives who have been elevated in other business units, will report to NBCUniversal’s president of ad sales Linda Yaccarino.

Miller had been senior VP of ad sales for USA and Syfy, while Naylor had been executive VP of digital media sales for NBCUniversal.

As part of the moves, John Kelly, who had been executive VP of media sales and marketing for NBC News, is leaving the company.


More information after the jump.


Dan Lovinger Promoted to EVP, Cable Ad Sales, NBCUniversal

Mark Miller Promoted to EVP, Ad Sales, NBCUniversal News Group

Peter Naylor Named EVP, Ad Sales, NBC News Digital

Trish Frohman Joins Sales Organization in New Role of EVP, Ad Sales Strategy

Alison Tarrant Joins Company as EVP of Newly-Created Client Solutions Group



NEW YORK – (November 15, 2012) NBCUniversal today announced several key roles within the company’s ad sales organization.  Dan Lovinger, EVP of Advertising Sales & Integrated Marketing for Telemundo Media, has been promoted to EVP, Cable Ad Sales, NBCUniversal, adding sales oversight of several additional cable networks to his current duties.  Mark Miller, SVP, Ad Sales for USA & Syfy, has been promoted to EVP, Ad Sales, NBCUniversal News Group.  Peter Naylor, EVP, Digital Media Sales, has been named EVP, Ad Sales, NBC News Digital. Trish Frohman joins the company as EVP, Ad Sales Strategy; and Alison Tarrant joins NBCUniversal as EVP, Client Solutions for the company’s Cable Entertainment networks, a newly created division within the sales organization.  All five executives will report to Linda Yaccarino, President of Ad Sales, NBCUniversal, and begin their new roles immediately.

Said Yaccarino, “Each of these executives brings a tremendous range of sales and marketing experience that is both strategic and forward thinking.  As we continue to embrace the challenges and opportunities in a world where none of the old rules apply, it is essential that we structure our group to respond to the changing needs of our clients and position ourselves for continued success.   I have known each of these leaders for years, some who I have worked with closely and others by their reputation, and have been continually impressed by their creativity, strategic thinking and ability to partner with clients to deliver innovative solutions for their brands.  I am delighted to have them as part of my senior team.”

Lovinger will continue to oversee ad sales for Telemundo Media and will add sales responsibility for several additional cable networks.  For Telemundo, he will continue to have a dual report into Yaccarino and Jackie Hernandez, COO, Telemundo Media.  Lovinger joined Telemundo Media in 2011, responsible for overseeing advertising sales and marketing for Telemundo, mun2, and their digital properties.  Among his accomplishments, he led the network in back-to-back record upfront performances. He has more than 20 years of experience in advertising sales and business development, including key sales roles at MTV, VH1, CNBC and NBC International.

Miller, who has served as the SVP, Ad Sales for USA, Syfy, Chiller and Cloo since 2005, has been promoted to EVP, Ad Sales for the NBCUniversal News Group.  In this newly-created role he will oversee sales for NBC News, CNBC and MSNBC.  Among his accomplishments, Miller led the sales efforts around the rebranding of USA and Syfy, helping to elevate the networks’ leadership positions within the marketplace.   He has worked at NBCUniversal since 1996, holding senior level sales roles at CNBC, CNBC Europe and the Owned Television Stations.  Before that, Miller was the Vice President of sales for CNN’s New York office.

In his new role as EVP, Sales for NBC News Digital, Naylor will oversee all sales efforts for nbcnews.commsnbc.comtoday.com andcnbc.com, as well as ivillage.com, which yesterday became part of the NBC News Digital division.  Naylor previously was the EVP of Digital Media Sales for NBCUniversal for six years, where among his accomplishments he spearheaded two industry-leading social media symposiums.  In addition, he is the current Chairman of the Interactive Advertising Bureau (IAB) and Treasurer of the Online Publishers Association (OPA).  Before that, Naylor led advertising sales for the iVillage Properties, acquired by NBC Universal in May 2006, and held various sales roles at companies including Terra Lycos and Vanity Fair and Spin magazines.

Frohman will lead a newly-created Ad Sales Strategy group that will work closely with Yaccarino and the sales leaders across the portfolio to help develop the overall sales strategy for the division.  She will lead the team that handles all the sales planning for the company and also develop and implement training programs and solutions to grow, mentor and create career paths for members of the sales team. Frohman joins NBCUniversal from Turner Broadcasting, where she worked for more than 16 years in a variety of sales roles of increasing responsibility, culminating with her position as the EVP, Sales and Marketing for the Sports, Event Marketing, Local and Turner trade groups.

In the newly-created Client Solutions group, Tarrant will work closely with the leaders of the cable entertainment networks, their in-house sales marketing teams, and NBCUniversal’s Integrated Media group, to create, plan and execute client focused marketing efforts across the cable entertainment portfolio.  She joins NBCUniversal from the CW Network where she worked since 2000, most recently as the Executive Vice President of Integrated Sales and Marketing.   There, she was responsible for developing revenue generating opportunities across the CW’s television, digital, mobile and social platforms, collaborating closely with clients on some of the industry’s most innovative sales marketing efforts including the development of Content Wraps and CWickies.  Prior to the CW Network, Tarrant worked for Universal McCann, holding several roles at the company culminating as the Vice President, Group Director for the Coca-Cola Company account.