NBC???: “We Are In The Middle Of A Real Evolutionary Process” In The News Biz

By Brian 

From Michele Greppi‘s Q&A with Jeff Zucker:

  TVWeek: You were the golden child out of NBC News, but you have labeled it a no-growth or low-growth business. How much does it hurt to say that?

Mr. Zucker: NBC News is closer to my heart than anything. There’s nothing that means more to me than protecting the great brands of NBC News. My point is it’s less about being no-growth — there’s going to be growth in news, it’s just going in other places. It’s online. It’s wireless. My job is to be honest about what’s going on.

If we’re not all acknowledging the changes going on in the news industry, whether that’s at NBC News or The New York Times Co., or Tribune, or Belo, or Gannett — and it’s television stations and print [products]. We’re all going through this. I would like to think I’m the best friend of NBC News in making sure that the great brands get protected as we work through this transition in the new media world.

No one cares more deeply about NBC News and is committed to making sure that NBC News remains the gold standard. At the same time, there has to be a recognition that we are in the middle of a real evolutionary process right now in the news industry. I think we all know the migration of the news consumer to other places has triggered many painful issues around the industry.
 

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