NBC News Launches New Ad Campaign Focusing on Lester Holt, ‘The Anchor for America’

By A.J. Katz 

NBC News officially launched a new ad campaign Friday revolving around NBC Nightly News anchor Lester Holt, referring to him as “The Anchor for America.”

The campaign debuted with a 15-second spot during NBC’s live coverage of the Tokyo Olympics opening ceremony, and there will be other versions of the commercial airing across NBC properties in the coming days and weeks.