NBC News Digital Names Editors For NBCNews.com, MSNBC.com

By Alex Weprin 

Now that NBC News Digital has two different news websites to work with, the company is solidifying the leadership at the sites.

NBCNews.com will be led by Gregory Gittrich as VP and executive editor. Gittrich joins NBCNews.com from the NBC Owned Stations group, where he had been VP of digital media. He will report to senior VP and chief digital officer Vivian Schiller.

As for MSNBC.com: regular MSNBC guest and political analyst Richard Wolffe will become VP and executive editor for the site, still slated to launch early next year. He will report jointly to MSNBC president Phil Griffin and Schiller.


Elsewhere: Jennifer Brown has been promoted to VP an executive editor of Today.com. She had been GM of the site. Ryan Osborn has been promoted to VP of digital innovation. Andrew Locke has been upped to VP of mobile and devices, while John Keegan has been named VP of technology strategy.

More below.


New leadership team reflects growth in mobile, devices, technology and other platforms

NEW YORK, NY—Oct. 2, 2012—NBC News Digital today announced the executive editors who will lead NBCNews.com, TODAY.com and MSNBC.com, respectively. Each will be responsible for managing the editorial voice and growth strategy for the sites, including oversight of the existing apps and other digital extensions.

NBCNews.com will be overseen by Vice President & Executive Editor Gregory Gittrich. He will report to Vivian Schiller, SVP and Chief Digital Officer of NBC News. Gittrich joins NBC News from the NBC Owned Television Stations group, where he was the vice president of digital media and editor-in-chief of NBC Local Integrated Media. In that role, Gittrich was responsible for the news coverage, content strategy, product vision, and marketing across NBC’s local websites, mobile apps, and social platforms in the 10 cities where NBC owns television stations. Before joining NBC in 2008, he was assistant managing editor of the New York Daily News, directing the daily metropolitan and national news coverage and editing the Sunday news coverage.

TODAY.com will be overseen by Vice President & Executive Editor Jennifer Brown, reporting to Schiller. Brown was formerly the General Manager of TODAY.com, managing the digital operations of the site. Brown has served many roles within the TODAY.com organization, including producer, senior producer and director of strategy and development. Brown joined NBCNews.com in 2006 as the coordinating web producer for MSNBC’s primetime lineup.

MSNBC announced that Richard Wolffe will be the Vice President & Executive Editor of the cable brand’s new digital home when the site launches in 2013. Wolffe is an award-winning journalist and political analyst for MSNBC. He is a New York Times best-selling author and former journalist for the Financial Times and Newsweek. He will report to MSNBC President Phil Griffin on editorial and to Schiller on operations.

NBC News Digital also announced that Ryan Osborn, former Senior Director of Digital Media at NBC News, will become Vice President of Digital Innovation—focusing on social media and new extensions for NBC News in digital media. Andrew Locke, former Senior Director of Mobile and Device Products for NBC News Digital is promoted to Vice President of Mobile and Devices. John Keegan will take on the role of Vice President of Technology Strategy, working alongside JoAnne Kennedy, who continues in her technology role from the Seattle area. All four report to Schiller.

“This team possesses a stunning amount of experience, vision and creativity that will propel the growth of our digital businesses and serve the needs and desires of our online audience,” said Schiller. “We’re looking forward to growing our digital properties and innovating around the best ways to deliver our high quality content.”

NBC News Digital was formed in July of 2012, when NBC News acquired from Microsoft its 50 percent share of the joint venture that was formed in 1996.

About NBC News Digital
NBC News Digital is a collection of innovative and powerful news brands that deliver compelling, diverse and visually engaging stories on your platform of choice. NBC News Digital features world-class brands including NBCNews.com, tv.msnbc.com, TODAY.com, theGrio.com, NBCLatino.com, NBCPolitics.com, EducationNation.com, NightlyNews.com, Meet the Press, Rock Center, Dateline, Newsvine, EveryBlock, Breaking News and the existing apps and digital extensions of these respective properties. We provide something for every news consumer with our comprehensive offerings that deliver the best in breaking news, segments from your favorite NBC News shows, live video coverage, original journalism, lifestyle features, commentary and local updates. NBC News Digital reaches an audience of more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month.