In this morning’s All Industry Opening Ceremony at NAB, Dave Brown from Accenture sounded optimistic, TVNewser NAB blogger Scott Baker writes.
“He acknowledged that digital convergence does threaten to make obsolete the current model for business practice. But then he emphasized that is nothing to fear.”
Think of it this way: “We have customers. What do they want? When and where do they want it? We now have more tools to let the consumer answer this question.”
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“A little bit of appropriate swagger seems to be back.
Yesterday I wrote about my intention to assess the confidence meter at this year’s convention.
Would there be the same sense of nervous uncertainty?
I heard confidence right out of the gate today.
One thing very clear in the All Industry Opening Ceremony (which is
a different session than the Opening Super Session in case you are
keeping track) — the shift from defense to offense.
The new NAB President David Rehr said flat out: confidence must
replace doubt.
And he outlined a vigorous plan.
Dave Brown from Accenture also hit optimistic themes.
He acknowledged that digital convergence does threaten to make
obsolete the current model for business practice.
But then he emphasized that is nothing to fear.
I looked around at faces in the audience. I think people wanted to
believe him. I’m not sure they did 100%. But maybe 75%. I saw a few
80 percenters.
But Brown backed his assertion with the idea we all see but work to
define.
We have customers. What do they want? When and where do they want
it? We now have more tools to let the consumer answer this question.
To Brown the challenge is to make convergence…attractive.
And to Rehr, it’s to do it with confidence.