Murdoch/Dow Jones: Creates Fox Biz Buzz

“I’m intrigued by what a company like Dow Jones could mean to Fox’s business channel,” Jon Friedman writes.

“The venture is a big risk. CNBC is a powerhouse and it serves a loyal audience. Does America actually need another business network? Fox will try hard to prove it does.

TV shows and networks ultimately succeed because they can create a buzz. If Fox’s promotional maestros managed to make ‘American Idol’ a pop-culture touchstone, don’t you think they could add some appeal to their business-news network too?”