MSNBC’s Prime Change: Rita’s Low Ratings

By Brian 

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TV Week sums up Rita’s waning ratings: “In June, ‘Rita Cosby’ averaged 233,000 viewers, 93,000 of them in the core news demo of 25 to 54… That’s down from her first month on the air, August 2005, when she averaged 398,000 viewers, 146,000 of them in the demo. In addition to being down since last year, ‘Rita Cosby’ has been losing lead-in from ‘Scarborough Country,’ which averaged 319,000 viewers, 109,000 of them in the demo, in June.”

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