MSNBC Demo Win For Weekend Political

By Chris Ariens 

Normally third-place MSNBC is celebrating a double win for their weekend political coverage. The network came in first in the ad friendly A25-54 demo during coverage of the DNC rules committee meeting Saturday and again Sunday during Puerto Rico primary results. CNN won in Total Viewers Saturday while FNC won on Sunday. From an internal email sent by MSNBC exec in charge Phil Griffin: “The number of hours, days, weeks that we are beating CNN, that we are challenging Fox News, is unprecedented. The results get better and better every day.”

A25-54 demo:
Saturday 10a-7p:
MSNBC – 310
CNN – 277
FXNC – 161
HLN – 110

Sunday 2p-7p:
MSNBC – 208
CNN – 197
FXNC – 196
HLN – 92

Total Viewers:
Saturday 10a-7p:
CNN – 955
MSNBC – 827
FXNC – 726
HLN – 268

Sunday 2p-7p:
FNC – 885
CNN – 833
MSNBC – 590
HLN – 200

The entire note, after the jump…


From: Griffin, Phil (NBC Universal)
Sent: Tuesday, June 03, 2008 9:58 AM
To: @MSNBC Everyone
Subject: Success

Congratulations to everyone!

Honestly, take a moment and appreciate the success we are having.

Saturday’s coverage of the DNC Rules committee meeting, from 10a — 7p — MSNBC #1.

Sunday afternoon, our coverage of the Puerto Rico primary, from 2p — 7p — MSNBC #1

All of you have been working so hard this historic primary season it’s nice to see our efforts have been rewarded.

The number of hours, days, weeks that we are beating CNN, that we are challenging Fox News, is unprecedented. The results get better and better every day.

We really have something to be proud of. It’s an exciting time at MSNBC. Thank you and lets keep it going.

Phil

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