According to new data from Standard Media Index, which tracks 70 percent of national ad spending, the cable news networks continue to outpace their broadcast peers in ad revenue growth.
As Adweek’s Jason Lynch reports the national TV advertising spend in January increased 7.1 percent year over year, with cable ad revenue seeing the lion’s share of growth, up 11.1 percent. But it’s cable news, with its non-stop coverage of all things Trump, seeing the biggest jump.
Cable news ad revenue grew a whopping 25 percent year over year, with MSNBC leading the pack thanks to a 62 percent hike in ad revenue. CNN grew 32 percent, and while Fox News saw a 17 percent increase, it continues to charge the most for a 30-second spot, which averages $13,600 in weekday prime time.