“All the news networks do miserably” in the 18-34 demographic, Reese Schonfeld rightfully notes. But with that disclaimer out of the way, it’s worth noting that MSNBC “led all four cable news networks in viewers 18-34 in both prime and total day” last week. Schonfeld says MSNBC’s primetime lineup has brought in a younger audience.
MSNBC actually had the top nine programs on cable news in the 18-34 demo last week. They were all taped shows, like To Catch A Predator or Lockup, and most aired late at night.
The #1 18-34 program was Sunday’s 8pm special “Beyond Conviction,” which averaged 142,000 in that demo. The second highest ranked was a 3am repeat of Lockup on Friday morning, with 134,000 in the 18-34 demo…
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