Results were mixed for the morning newscasts this past week, but one highlight remains the same: GMA was No. 1 in total viewers, Today was No. 1 in the key news demo (A25-54) and CBS This Morning continues to outperform its 2015 averages.
Good Morning America was down 3 percent in viewers from the comparable week in 2015 (week of May 4) and down 11 percent in the demo.
Today won the week in the key news demo, and has now held the top spot in the category for more than 8 months (35 out of the last 36 weeks). The program was up 2 percent from the comparable week in 2015 in the demo and up 3 percent in viewers.
CBS This Morning showed the most growth in the morning: up 8 percent in viewers and up 7 percent in the demo vs. the same week last year. Season-to-date, CBS This Morning is the only network morning news broadcast to add viewers, per Nielsen live+same day data.
The averages for the week of May 2, 2016:
- Total Viewers: ABC: 4.932 M / NBC: 4.741 M / CBS: 3.823 M
- A25-54 viewers: ABC: 1.635 M / NBC: 1.781 M / CBS: 1.120 M