Morning Show Ratings: Week of September 26

By Chris Ariens 

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NBC’s “Today” was the most-watched morning show for the week of September 25, besting its closest competitor — ABC’s “Good Morning America” — by 417,000 Total Viewers and 495,000 A25-24 viewers.

But year-over-year, “GMA” continues to show the most growth: up +12% in Total Viewers and up +13% in A25-54 viewers. “Today” is down slightly in both measurements and CBS’s “Early Show” is up a bit in Total Viewers and down a bit in younger viewers.

The averages for the week of September 26:

  • Total Viewers: NBC: 5.11M / ABC: 4.69M / CBS: 2.53M
  • A25-54 viewers: NBC: 2.36M / ABC: 1.86M / CBS: 973K
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