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None of the three broadcast morning shows were able to deliver audience growth from the comparable week last year (week of Sept. 26, 2016).
ABC’s Good Morning America was No. 1 in total viewers for the week of September 25, while NBC’s Today show remained the go-to morning show among younger news viewers, including adults 25-54.
With its total viewer victory this past week, GMA has now been the most-watched morning show during fall premiere week for six straight years. That said, ABC’s morning show was -5 percent in total viewers and -10 percent in the news demo versus last year.
Today remains No. 1 among younger news viewers, winning its 92nd week in a row, which is the show’s best streak in more than five years. But the program saw a -17 percent decline among adults 25-54, and a -5 percent decline in total viewers from last year.
CBS This Morning remains in third place, but managed to post the least-severe audience decline relative to last year. The newscast was -1 percent in total viewers and -13 percent in the news demo.
The numbers for the week of Sept. 25, 2017:
- Total Viewers: ABC: 4.194 M / NBC: 4.146 M / CBS: 3.546 M
- A25-54 viewers: ABC: 1.344 M / NBC: 1.526 M / CBS: 940 k