Morning Show Ratings: Week of Sept. 17

By Chris Ariens 

Today continues as the #1 network morning show. Last week the NBC show had a 13% total viewer lead over Good Morning America and a 104% lead over The Early Show. Last week was Shelley Ross‘ first as senior EP of “Early.” The CBS show was up 13% year-to-year in the A25-54 demo. NBC and ABC were down 5% and 6%, respectively.

For the week of Sept. 17:

Total viewers: NBC: 5,340,000 / ABC: 4,740,000 / CBS: 2,610,000

Households: NBC: 4.1/15 / ABC: 3.7/13 / CBS: 2.1/8

25-54 demo: NBC: 2.1/15 / ABC: 1.6/12 / CBS: 0.9/7

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