For the week of October 4th, NBC’s “Today” show had an +850,000 Total Viewer lead over #2 ABC’s “Good Morning America.” NBC and CBS were both down year-over-year in Total Viewers while GMA was up +3%. All three shows grew their A25-54 viewership.
The averages for the week of October 4:
- Total Viewers: NBC: 5.01M / ABC: 4.16M / CBS: 2.60M
- A25-54 viewers: NBC: 2.36M / ABC: 1.64M / CBS: 1.07M