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The “Today” show continues as the #1 morning show with a 540,000 viewer lead on #2 “Good Morning America.” But GMA was the only morning program to show growth in Total Viewers and A25-54 viewers compared to the same week last year: +15% in Total Viewers and +12% in A25-54 viewers. It was the 7th straight week GMA has experienced year-over-year growth.
The averages for the week of October 31:
- Total Viewers: NBC: 5.32M / ABC: 4.78M / CBS: 2.51M
- A25-54 viewers: NBC: 2.39M / ABC: 1.95M / CBS: 1.06M