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In addition to keeping the top spot for the week of Oct. 23 in total viewers, GMA managed to narrow its year-over-year margins with Today by double digits in the demo (-61 percent – 92,000 vs. 237,000), and is winning the season to-date in total viewers for the 6th year in a row.
On the downside, the program posted year-over-year losses in the key measurements, -3 percent in total viewers and -10 percent in A25-54 versus the week of Oct. 24, 2016.
With another demo win this past week, Today has now defeated both ABC and CBS in the younger news demos, including adults 25-54, for 96 consecutive weeks, 112 of the past 113, and has now been No. 1 for a whopping 26 consecutive months. That’s the show’s best streak in more than 5 years.
That said, NBC’s morning show was -3 percent in total viewers and -13 percent in the demo versus the same week last year. Its lead over GMA in the demo appears to be slipping just a bit this season to-date.
CBS This Morning delivered the steepest year-over-year decline in the news demo (-17 percent), and posted a -3 percent decline in total viewers.
The averages for the week of Oct. 23:
- Total Viewers: ABC: 4.325 M / NBC: 4.121 M / CBS: 3.437 M
- A25-54 viewers: ABC: 1.372 M / NBC: 1.464 M / CBS: 885 k