ABC’s “Good Morning America” wins another week in the mornings and grows its viewership by +10% compared to the same week last year. Among younger viewers, “GMA” was down -2%.
“GMA’s” demo drop may have benefited NBC’s “Today” show which got within 8,000 viewers in the demo. That’s the smallest gap since the week of July 8, when “Today” took the demo. “Today” was also up in total viewers last week: +5%.
The biggest growth goes to “CBS This Morning” which was up +16% in total viewers vs. the same week last year. “CTM” was also up in the demo growing +7%.
The averages for the week of October 14, 2013:
- Total Viewers: ABC: 5.344M / NBC: 4.653M / CBS: 2.927M
- A25-54 viewers: ABC: 1.980M / NBC: 1.972M / CBS: 1.036M