Morning Show Ratings: Week of Oct. 29

By A.J. Katz Comment

Here’s a bit of a surprising development: NBC’s Today is the No. 1 morning show in all relevant categories, including total viewers, for the second straight week.

This marks Today’s first back-to-back weekly total viewer wins since the Pyeongchang Olympics in February.  Today has finished ahead of its ABC counterpart in the key A25-54 demo for 149 straight weeks and running its best streak in over six years. Additionally, season to-date, Today’s A25-54 demo lead over GMA is +60 percent, and the show is posting its closest total viewer margin versus GMA in 7 years.

Today’s ratings remain down year-over-year, despite the wins. The program was -4 percent in total viewers and -12 percent among adults 25-54 vs. the comparable week last year.

ABC’s Good Morning America finished in second place across the board for the second consecutive week. The program was -5 percent in total viewers, but only -6 percent in the key A25-54 demo from last year. Cause for concern? Not yet. GMA is still the No. 1 morning newscast in total viewers, leading Today by +86,000 to take the top spot at this point of the season for the 7th year in a row.

CBS This Morning continues to see declines from its impressive 2017 ratings performance. The broadcast was -16 percent in total viewers and -17 percent among adults 25-54 vs. the comparable week last year.

Averages for the week of Oct. 29, 2018:

Network ABC NBC CBS
• Total Viewers:  3,995,000 4,004,000 2,960,000
• A25-54:  1,267,000  1,364,000 776,000

 

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 10/29/18, 10/30/17. Most Current: 2018 -2019 Season (9/24 – 11/4/18) and 2017-2018 Season (9/25 – 11/5/17). Averages based on regular telecasts.

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