The Today show continues as the dominant morning news program. Last week the NBC morning show topped #2 Good Morning America by 1.2 million viewers. Excluding the Beijing Olympics and holiday weeks, Today posted its biggest Total Viewer delivery since the week of May 19.
All three broadcasts were up during the final full week of the presidential campaign.
Total Viewers: NBC: 5,500,000 / ABC: 4,300,000 / CBS: 2,800,000
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A25-54 demo rating: NBC: 2.1 / ABC: 1.5 / CBS: 1.0