Morning Show Ratings: Week of Oct. 1

By A.J. Katz Comment

Good Morning America remains the most-watched morning show on weekdays. The ABC program won back to back weeks in total viewers to start the new season, leading its NBC rival by +170,000 (4.013 million vs. 3.843 million) to take the top spot at this point of the season for the 7th year in a row.

On the downside, the broadcast, like its fellow broadcast weekday morning shows, continues to lose viewers relative to the previous year. GMA was -8 percent in total viewers. The trend was even worse in the A25-54 demo. It was -18 percent vs. the same week in 2017.

NBC’s Today show has defeated its ABC and CBS competition in the key A25-54 demographic for 145 consecutive weeks, including this past one. Additionally, versus the same week last year, the show has improved its demo lead over GMA by a whopping +500 percent and also narrowed the total viewer gap by roughly +30 percent.

The NBC morning show posted a -9 percent decline in the demo and -6 percent decline in total viewers vs. last year. Compared to what ABC and CBS’ year-over-year trends, that’s not terrible.

CBS This Morning continues to struggle from a ratings perspective. The program was -19 percent in total viewers and -24 percent in the A25-54 demo this past week vs. the comparable week last year. There’s no way around it: The absence of Charlie Rose is hurting CBS This Morning’s ratings, big time.

Week of Oct. 1, 2018:

• Total Viewers: 4,085,000  3,858,000  2,991,000
• A25-54:  1,208,000 1,362,000




Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD weeks of 10/1/18,  and 10/2/17.  Averages based on regular telecasts.