Huge numbers for the morning newscasts relative to recent weeks, particularly on post-Election Day Wednesday. That said, each saw a significant decline among younger viewers compared to the week of the 2008 presidential election.
Today was the No. 1 show of the week, not just among younger viewers (Adults 25-54), but also in Total Viewers. The program delivered an +8 percent improvement in that category, and a +16.5 percent improvement in A25-54 from the comparable week in 2015. Nearly 7 million viewers tuned into Wednesday morning’s episode, marking the Today’s largest single-day audience since the Royal Wedding (April 29, 2011).
That said, Today was -13 percent in Total Viewers and -23 percent in A25-54 compared to the comparable week in 2008.
Good Morning America finished No. 2 in Total Viewers this past week, and delivered its most-watched telecast in more than 18 months on post-Election Day Wednesday. GMA delivered improvement in Total Viewers (+3 percent) and A25-54 improvement (+2 percent) from the comparable week in 2015. The program also delivered a +6 percent Total Viewers improvement, but was -23 percent in A25-54 from the comparable week in 2008.
CBS This Morning delivered double-digits percentage gains from the comparable week last year, both in Total Viewers (+16 percent) and in A25-54 (+24 percent). The program also delivered a +34 percent Total Viewers improvement, but a -7 percent fall in A25-54 compared to election week 2008.
CTM delivered 5.22 million total viewers on Wednesday, which is the largest total audience for a CBS morning news broadcast in almost 23 years (1/18/1994).
The averages for the week of Nov. 7:
- Total Viewers: ABC: 5.127 M / NBC: 5.151 M / CBS: 4.100 M
- A25-54 viewers: ABC: 1.692 M / NBC: 2.091 M / CBS: 1.249 M