Morning Show Ratings: Election Week 2016

By A.J. Katz 

The Lost Remote newsletter brings you the the best in streaming news, from staffing changes to premiere dates to trailers—to the latest platform moves. Sign up today.

morning-tv-tvnewser_2016Huge numbers for the morning newscasts relative to recent weeks, particularly on post-Election Day Wednesday. That said, each saw a significant decline among younger viewers compared to the week of the 2008 presidential election.

Today was the No. 1 show of the week, not just among younger viewers (Adults 25-54), but also in Total Viewers. The program delivered an +8 percent improvement in that category, and a +16.5 percent improvement in A25-54 from the comparable week in 2015. Nearly 7 million viewers tuned into Wednesday morning’s episode, marking the Today’s largest single-day audience since the Royal Wedding (April 29, 2011).

That said, Today was -13 percent in Total Viewers and -23 percent in A25-54 compared to the comparable week in 2008.

Good Morning America finished No. 2 in Total Viewers this past week, and delivered its most-watched telecast in more than 18 months on post-Election Day Wednesday. GMA delivered improvement in Total Viewers (+3 percent) and A25-54 improvement (+2 percent) from the comparable week in 2015. The program also delivered a +6 percent Total Viewers improvement, but was -23 percent in A25-54 from the comparable week in 2008.

CBS This Morning delivered double-digits percentage gains from the comparable week last year, both in Total Viewers (+16 percent) and in A25-54 (+24 percent). The program also delivered a +34 percent Total Viewers improvement, but a -7 percent fall in A25-54 compared to election week 2008.

CTM delivered 5.22 million total viewers on Wednesday, which is the largest total audience for a CBS morning news broadcast in almost 23 years (1/18/1994).

The averages for the week of Nov. 7:

  • Total Viewers: ABC: 5.127 M / NBC: 5.151 M / CBS: 4.100 M
  • A25-54 viewers: ABC: 1.692 M / NBC: 2.091 M / CBS: 1.249 M
Advertisement
Advertisement