ABC’s “Good Morning America” wins another week in the mornings leading No. 2 NBC’s “Today” show by 662,000 Total Viewers and by 87,000 viewers in the A25-54 demo.
“GMA” also had its best morning in the younger demo in nine months, reaching 2.435 million viewers on Wednesday, November 20.
“GMA,” “Today,” and “CBS This Morning” were all up in both total viewers and the younger demo compared to last year: +14% / +29% for” GMA” and +12% / +8% for “Today.” CBS showed the most growth in total viewers, up +24%, while also adding +22% in the demo. “Today” had it’s closest second place finish to “GMA” in total viewers in four months.
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The averages for the week of Nov. 18, 2013:
- Total Viewers: ABC: 5.919M / NBC: 5.257M / CBS: 3.322M
- A25-54 viewers: ABC: 2.255M / NBC: 2.168M / CBS: 1.131M