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NBC’s “Today” was the most-watched morning show for the week of November 14-18, besting ABC’s second-place “Good Morning America” by 680,000 total viewers and 540,000 A25-54 viewers.
“GMA” has posted year-over-year gains in both total viewers (+6%) and A25-54 viewers (+7%) for all nine weeks this season. “Today” was up +1% in total viewers and down -6% in the demographic, while “The Early Show” on CBS was down -11% and -10%, respectively.
The averages for the week of November 14:
- Total Viewers: NBC: 5.62M / ABC: 4.94M / CBS: 2.60M
- A25-54 viewers: NBC: 2.46M / ABC: 1.92M / CBS: 1.07M