Morning Show Ratings: Week of Nov. 21

By A.J. Katz 

morning-tv-tvnewser_2016New week, similar trend.

Good Morning America was the No. 1 morning show of the week in Total Viewers, Today remains No. 1 in the ad-friendly 25-54 demo, and CBS This Morning grew double-digits from the same week in 2015.

GMA was down -2 percent in Total Viewers and down -9 percent in the key news demo from last year. Today also fell year-over-year, both in Total Viewers (-6 percent) and in the news demo (-4 percent). Today has now ranked No. 1 in A25-54 for 48 straight weeks.


CTM grew +14 percent in Total Viewers and +15 percent in A25-54 from the same week last year.

Due to the Thanksgiving holiday, Today and GMA are based on 3-day averages (Mon-Wed) and CBS This Morning is based on a 2-day average (Mon-Tue).

The averages for the week of Nov. 21:

  • Total Viewers: ABC: 5.024M / NBC: 4.657M / CBS: 3.989M
  • A25-54 viewers: ABC: 1.565M / NBC: 1.753M / CBS: 1.229M