Good Morning America and Today split the morning show ratings race last week, a trend that has become consistent in recent years.
For the week of Nov. 18, GMA averaged slightly more than four million viewers, based on live-plus-same-day data from Nielsen. The ABC morning show beat its NBC competitor by an average of +100,000 total viewers.
On Friday Nov. 22, GMA out-delivered Today by its largest single-day margin (4.1 million vs. 3.8 million ~ +300,000 ) in 6 weeks, based on regular telecasts.
NBC’s Today was the top morning show in the A25-54 demo, marking 202 of the past 204 weeks it has averaged more demo viewers than its ABC and CBS competition. It also managed to win Monday in total viewers, but that wasn’t enough to counteract GMA’s dominance in total viewers on Friday.
Compared to last year, GMA was 4-% in total viewers, and -3% in the key A25-54 demo. Today was -7% in total viewers and -10% among adults 25-54. CTM was -13% in total viewers, and -9% among adults 25-54 from last year.
Due to live coverage of the second week of the House Impeachment Hearings on Tuesday-Thursday (11/19-11/21/19), ABC’s, CBS’ and NBC’s morning show weekly averages are based on just two days (Mon and Fri).
The same was true during the the same week last year; sort of. Week of Nov. 19, 2018 ratings for GMA and Today were based on only two days (Monday-Tuesday) due to the Thanksgiving holiday, but ratings for CBS This Morning were based on three days (Monday-Tuesday and Wednesday).
Average audience for the week of Nov. 18 2019:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Total Viewers: | 4,019,000 | 3,919,000 | 2,855,000 |
| • A25-54: | 1,187,000 | 1,289,000 | 782,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 Live + SD, 2018-2019 Current Week (w/o 11/18/19), and Year-Ago Week (w/o 11/19/18). Most Current: 2019 -2020 Season (9/23 – 11/25/19) and 2018 -2019 Season (9/24 – 11/26/18). Averages based on regular telecasts.