Morning news viewership is up slightly across the board compared to the week before. The gap between NBC and ABC stands at 800,000 total viewers and 590,000 demo viewers. This is “the 28th consecutive week Today’s advantage over GMA has exceeded 600,000, and its best delivery in over 6 weeks,” NBC noted. For the week of May 8:
Total viewers: NBC: 6,030,000 / ABC: 5,230,000 / CBS: 2,790,000
HH rating: NBC: 4.7/16 / ABC: 4.1/14 / CBS: 2.2/8
25-54 demo: NBC: 3,000,000 / ABC: 2,410,000 / CBS: 1,220,000
> Compare to: May 1 / April 24 / April 17 / April 10 / April 3
Advertisement