Morning Show Ratings: Week of May 21

By A.J. Katz 

The story remains the same on the morning show front: ABC is No. 1 in total viewers, NBC is No. 1 among younger news viewers, and all three broadcast networks are seeing audience losses from the same point in 2017.

Good Morning America remains the most-watched of the morning shows, and posted its largest audience in 4 weeks. Season to date, GMA is No. 1 in total viewers, and also won the month of May in that same category. But compared to the same week a year ago, the program was -4 percent in total viewers and -8 percent among adults 25-54.

Today was the No. 1 morning show for the month of May among adults 25-54. That’s now 33 straight months that the NBC morning show has been No. 1 in that ad-friendly category.

Unsurprisingly, Today also managed to win this past week in the demo, and has now No.1 among A25-54 viewers for 126 consecutive weeks (best streak in almost 6 years) and 142 of the last 143 weeks.

On the downside, the NBC morning show was -11 percent in that key demo, but just -1 percent in total viewers versus the comparable week in 2017.

CBS This Morning’s year-over-year audiences losses seem to be more extreme. The program was -11 percent in total viewers and -11 percent in the demo versus the same week last year.

The averages for the week of May 21, 2018:

Total Viewers: ABC: 4.159M / NBC: 4.074M / CBS: 3.502M
A25-54 viewers: ABC: 1.207M / NBC: 1.371M / CBS: 845k